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Application-based is not a gimmick. It's why the room works. Every woman in my cohort is someone I'd want as a client, a partner, or a friend. That doesn't happen in open-enrolment.
[MEMBER NAME]
SaaS founder · 2025 cohort
FFM
class="testimonials__wall"Member stories
Women across different industries, at different stages, building differently. The common thread: a beautiful business that lets them live.
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I came in thinking I needed a new funnel. I left with a new identity. Tracy doesn't just teach strategy, she shows you who you get to be inside the business.
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Year one of FFB I tripled my revenue. Year two I halved my hours. That's the part I didn't know was possible until I was in the room.
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The Bali retreat broke me open in the best way. I came home with a plan, a peer group who keep me honest, and permission to stop apologising for wanting more.
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I took the FRESH Quiz expecting a lead magnet. I got a mirror. Haven't looked at my business the same way since.
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Tracy's the first mentor who told me the hard thing without flinching. Loving, but absolutely honest. My business is built on what she said to me in month three.
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Application-based is not a gimmick. It's why the room works. Every woman in my cohort is someone I'd want as a client, a partner, or a friend.
"
The Million Dollar Message™ framework alone was worth the year. My sales calls now feel like conversations. My conversion doubled.
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I homeschool, I run a six-figure business, I take Fridays off. Before FFB I thought I had to pick two. Tracy showed me the third path.
class="testimonials__featured"From FFB members
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I came in thinking I needed a new funnel. I left with a new identity.
"
Year one of FFB I tripled my revenue. Year two I halved my hours.
"
My sales calls feel like conversations now. My conversion doubled.
class="testimonials__single"
"
Application-based is not a gimmick. It's why the room works. Every woman in my cohort is someone I'd want as a client, a partner, or a friend. That doesn't happen in open-enrolment.
[MEMBER NAME]
SaaS founder · 2025 cohort
FFMclass="testimonials__editorial"
"This program transformed my business and my life."
Year one I tripled my revenue. Year two I halved my hours. Three years in, I can say with total certainty that FFB didn't just change my business, it changed what I believed was possible. Tracy shows you what a freedom-filled business actually looks like, then hands you the keys.
[MEMBER NAME]
class="testimonials__results"
Real results
"I came in thinking I needed a new funnel. I left with a new identity. Tracy doesn't just teach strategy, she shows you who you get to be inside the business."
Next reviewclass="testimonials__columns"Member stories
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I came in thinking I needed a new funnel. I left with a new identity.
"
The Million Dollar Message™ framework was worth the year on its own. My conversion doubled.
"
I came in thinking I needed a new funnel. I left with a new identity.
"
The Million Dollar Message™ framework was worth the year on its own. My conversion doubled.
"
Year one I tripled revenue. Year two I halved my hours.
"
Application-based isn't a gimmick. It's why the room works.
"
Year one I tripled revenue. Year two I halved my hours.
"
Application-based isn't a gimmick. It's why the room works.
"
I homeschool, I run a six-figure business, I take Fridays off. Tracy showed me the third path.
"
The Bali retreat broke me open. I came home with a plan, a peer group, and permission to want more.
"
I homeschool, I run a six-figure business, I take Fridays off. Tracy showed me the third path.
"
The Bali retreat broke me open. I came home with a plan, a peer group, and permission to want more.